“The multi-collagen snack bar features marine and bovine collagen peptides. Previously available in only powders or pills, the combination boasts a host of health and beauty benefits.
Consumer requests over the past year led to the development of a bite-size bar and inspired the addition of grass-fed bovine collagen, which contributes to digestive health.
Functional food and beverage sales increased 9.4% to $78 billion last year, according to data from New Hope Network. Collagen continues to gain traction in new product launches, and Nestle’s recent acquisition of Vital Proteins underscores the market opportunity for collagen-based food and drink. As an ingredient, collagen presents formulation challenges.”