AI for accurate predictions of consumer perception and preference

“The right taste and texture are critical to brand success while speed and accuracy are key in getting the right product to the right consumers. ​

Historically, the world’s numerous languages are bountiful with adjectives, and the only way to describe taste was to rely on those adjectives. Today, Analytical Flavor Systems, the New York-based company behind Gastrograph AI, has found a way to quantify sensory adjectives and consumer language to create an evolving, dynamic, and intelligent system for predicting consumer sensory perception and preference – just as accurately while faster and more efficiently than traditional methods.

A new study proved Gastrograph AI’s ability to save time, cost and human resources with accurate predictions of consumer perception and preference. This new study was the result of a partnership between Ajinomoto Co., Inc., (Ajinomoto) a company specializing in amino acid and currently promoting digital transformation in R&D, and a major global market research firm in China.”

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Published by RenSun Lee

Kia ora! Sustainability is at the core of my soul ever since I was a kid. I always strive to finish the food on my plate and live as a minimalist. I love to cut down on waste in order to live sustainably and harmoniously with our planet. This brings me to my passion as a Food Scientist to integrate new technologies into innovative and creative solutions to meet customer demands and market trends and to optimize products and processes for quality, savings and sustainability. To these goals, I have published a Journal on my work on sustainable packaging and patented a new Antimicrobial wash. Nothing is more satisfying than working hard and smart at the workplace and playing hard outside of working hours. I enjoy rejuvenating myself through spending quality time with my two adorable kids and my awesome soul mate and getting close to nature when possible, be it gardening, tramping or going to the beach. I also love to learn about our magnificent universe and how sustainability is working in the grand scheme of things. I strongly believe that Work, Life & Balance is the key to a healthy state of mind, both physically and mentally. I look forward to making a positive difference wherever and whenever I can. Through this Blog, I hope to catalog recent Food Trends and Food Technologies that I come across so that anyone who is interested can have access to it (articles and resources). Please use these resources at your discretion. On top of that, I would also like to share related news and technologies of the future that would help mankind advance towards a Type 1 Civilization. Please feel free to contact me if you would like to share and contribute to the “Resources“. I would like to thank you in advance for dropping by. I sincerely hope that you can benefit from the recent Food Trends and Food Technologies I catalogued. Kind regards | Ngā mihi RenSun Lee

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