“The right taste and texture are critical to brand success while speed and accuracy are key in getting the right product to the right consumers.
Historically, the world’s numerous languages are bountiful with adjectives, and the only way to describe taste was to rely on those adjectives. Today, Analytical Flavor Systems, the New York-based company behind Gastrograph AI, has found a way to quantify sensory adjectives and consumer language to create an evolving, dynamic, and intelligent system for predicting consumer sensory perception and preference – just as accurately while faster and more efficiently than traditional methods.
A new study proved Gastrograph AI’s ability to save time, cost and human resources with accurate predictions of consumer perception and preference. This new study was the result of a partnership between Ajinomoto Co., Inc., (Ajinomoto) a company specializing in amino acid and currently promoting digital transformation in R&D, and a major global market research firm in China.”