“This is an unprecedented challenge as we – as consumers – keep the demand for new great tasting sweet and indulgent products high. Yet at the same time we look towards the same industry for help to battle the global tidal wave of obesity and diabetes 2.
The entire industry is giving its best to try and live up to the many expectations. In this blog we briefly sketch the different approaches we have seen so far in the market.
We see 3 different approaches, often combined.
- Sugar reduction by use of alternatives, substitutes & sweeteners
- Sugar reduction by reformulation
- Sugar reduction by differentiation of taste, pack or label
The war on sugar is full blast on and daily new insight is reaching us. Matching consumers expectations and needs with the technically possible will be an ongoing search for years to come. But if we see where we come from and what has been achieved in the past years by the combined efforts from industry and governments, the path is set and the route to go is clear. Sugar reduction is an expectation, not an exception.”