What’s playing in the world of sugar reduction?

“This is an unprecedented challenge as we – as consumers – keep the demand for new great tasting sweet and indulgent products high. Yet at the same time we look towards the same industry for help to battle the global tidal wave of obesity and diabetes 2.

The entire industry is giving its best to try and live up to the many expectations. In this blog we briefly sketch the different approaches we have seen so far in the market.

We see 3 different approaches, often combined.

  1. Sugar reduction by use of alternatives, substitutes & sweeteners
  2. Sugar reduction by reformulation
  3. Sugar reduction by differentiation of taste, pack or label

The war on sugar is full blast on and daily new insight is reaching us. Matching consumers expectations and needs with the technically possible will be an ongoing search for years to come. But if we see where we come from and what has been achieved in the past years by the combined efforts from industry and governments, the path is set and the route to go is clear. Sugar reduction is an expectation, not an exception.”

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Published by RenSun Lee

Kia ora! Sustainability is at the core of my soul ever since I was a kid. I always strive to finish the food on my plate and live as a minimalist. I love to cut down on waste in order to live sustainably and harmoniously with our planet. This brings me to my passion as a Food Scientist to integrate new technologies into innovative and creative solutions to meet customer demands and market trends and to optimize products and processes for quality, savings and sustainability. To these goals, I have published a Journal on my work on sustainable packaging and patented a new Antimicrobial wash. Nothing is more satisfying than working hard and smart at the workplace and playing hard outside of working hours. I enjoy rejuvenating myself through spending quality time with my two adorable kids and my awesome soul mate and getting close to nature when possible, be it gardening, tramping or going to the beach. I also love to learn about our magnificent universe and how sustainability is working in the grand scheme of things. I strongly believe that Work, Life & Balance is the key to a healthy state of mind, both physically and mentally. I look forward to making a positive difference wherever and whenever I can. Through this Blog, I hope to catalog recent Food Trends and Food Technologies that I come across so that anyone who is interested can have access to it (articles and resources). Please use these resources at your discretion. On top of that, I would also like to share related news and technologies of the future that would help mankind advance towards a Type 1 Civilization. Please feel free to contact me if you would like to share and contribute to the “Resources“. I would like to thank you in advance for dropping by. I sincerely hope that you can benefit from the recent Food Trends and Food Technologies I catalogued. Kind regards | Ngā mihi RenSun Lee

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