“As health-conscious consumers seek refreshing, flavorful, and satisfying alternatives to traditional alcoholic beverages, no- and low-alcohol beers, spirits, and mocktails are gaining popularity, spurred by innovations in flavor, function, and variety.
Alcoholic beverages have played a starring role in social interactions since the beginning of human history, helping to cement friendships, celebrate life’s milestones, and launch longstanding customs and traditions. More recently, however, no- and low-alcohol (no-low) counterparts are making headway as a growing number of consumers embrace a more moderate, sober-conscious approach to consumption.
From beer and wine to spirits, seltzers, mocktails, and champagne, no-low beverages are rising in popularity, with recent research from Mintel indicating that one in five consumers has reduced alcohol consumption in an effort to make healthier beverage choices. Moreover, 55% of consumers who participated in a proprietary study conducted by flavor solutions manufacturer FONA reported drinking nonalcoholic beverages such as zero-proof cocktails and nonalcoholic seltzers at least two to three times a week.”