“Plant-based meat is created to look like, taste like, and cook like conventional meat. Companies globally are producing remarkable plant-based steaks, mince, burger patties, chicken, bacon and sausages loaded with taste and texture. They are all on a mission to make it easy for people to reduce meat consumption by swapping to a meat-like plant-based alternative.
As this new food group grows in popularity, these plant-based products are shaking up the meat industry. And it is more than just the grocery stores who are on board – Burger King introduced a meatless Whopper to New Zealand in 2020 and many other fast-food chains overseas are taking advantage of this growing trend amongst their consumers by launching plant-based meat alternatives. In the States Burger King launched the Impossible Whopper in 2019 using Impossible Foods plant-based meat product. And Beyond Meat’s Beyond Burger, which is available in New Zealand grocery stores, has been a mainstay of fast-food outlets in the USA for some years now.”