“Sixty-five percent of functional beverage consumers are more worried about their health since the start of COVID-19, says new research.
A whitepaper released by UK taste and nutrition company Kerry Taste & Nutrition has examined the key health priorities that will drive the functional beverage market this year and beyond.
According to the whitepaper, when asked to rank the ingredients of most interest in the immunity space, consumers reported a clear preference to vitamin C (85%), vitamin D (84%), honey (82%), probiotics (79%) and green tea (79%).
As well as immune health, consumers also conveyed the importance of their mental health. Kerry reports finding that ginseng (77%), turmeric (77%), gingko biloba (68%), CBD (54%) and nootropics (50%) ingredients to be most favoured by consumers.”