This articles investigates the different texture combinations in chocolate products that can influence so much more than “simply” the pleasure of eating or an extra descriptor on pack.
Texture in chocolate means much more than bringing us a sensational mouthfeel. It can also include other benefits:
- Push towards clean label
As texture is linked to perceived quality and perceived health in food, it can become a means to push towards clean label chocolate without affecting taste or fun.
Tasty chocolates with smudgy fillings can be redesigned into tasty and smartphone-friendly formats.
- Texture for bite size premiumisation
A smart way to prepare for a successful chocolate launch is to check the “bite size & fun” or “bite size and high-end” factor.