The Top 10 Functional Food Trends
- Eating Well
- Buying In
- Mind Matters
- High Octane
- Assisted (Healthy) Living
- Claiming It!
- Grazing . . . Semi-Herbivores
- Basic Upgrades
- Family Ties
“Over the past three years, consumers have redefined a healthy lifestyle to include regular exercise, relaxation, and attention to mental/emotional health (Mintel 2017).
Eight in 10 (82%) now say that mental/emotional balance is as important as physical health (Hartman 2019a). Four in 10 consumers closely monitor what they eat; 43% try to eat healthy but don’t pay close attention; and 9% claim to be on a strict diet (Datassential 2019). Nearly half of U.S. consumers say their diet could be somewhat healthier; 23% say it could be a lot healthier (FMI 2019a).”